After the Eclipse

After the Eclipse

Sun back in full posture, Whitewater Fishing proudly rolls out the new Rays Performance Hoodie.


MUSKEGON, MI (April 9, 2024) – To make it in the competitive world of dedicated fishing wear, you better have something special. And that’s what Whitewater Fishing has done since producing hits like the Tamer Jacket and Bibs, Torque Heated Vest, new Great Lakes Pro Jacket and Bibs, and others. 

 And now, they’ve upped the ante in performance fishing shirts with the introduction of the new Rays Performance Hoodie

 Research and diagnoses continue to reveal that the sun is an enemy of the angler. At times, the warmth feels good on the skin, but prolonged exposure – especially when tabulated in years – can lead to skin cancer. Frequent targets are the oft exposed face and hands, as well as the entire torso for those choosing to fish shirtless. 

 Anglers are wising up, however, many wearing long sleeve and hooded shirts with built-in sun protection. To that point, the technologically advanced Rays Performance Hoodie offers UPF (ultraviolet protection factor) 50+ sun defense. That means it blocks 98% of the sun’s harmful rays.  

 That same fabric is lavish, too, extremely comfortable against the skin. Moreover, the premium handpicked fabric offers exceptional stretch to promote range of motion, and its cooling technology wicks away moisture to keep you cool. Lastly, Whitewater added an antimicrobial to the Rays Performance Hoodie to thwart unwanted smells that can accumulate with use.  

 Beyond the fabric itself is intelligent design. Whitewater – applying its 100 years of combined apparel design experience – cut and sewed the material to fit the human form and articulate with movement. Additionally, all fabric panels are double stitched for strength. 

 Drumroll please, as we move onto the Rays Performance Hoodie’s most significant physical features: the custom hood and built-in neck and face gaiter. Unlike your ordinary fishing hoodie, the Rays Performance Hoodie features a three-paneled design, better fitting over your head and staying in place. To that, Whitewater cleverly added a quick snap to the front of the hood to hold it in place under your chin, which is especially pertinent as you’re racing across the water or in heavy wind. 

 The cleverness continues… The Rays Performance Hoodie includes a breathable neck and face gaiter sewn inside the back of the neck. To deploy, simply slide your head through the gaiter while putting on the hoodie – it’s in place. Pull it all the way over your face, just cover your neck, or tuck it down underneath your chin. The gaiter is that versatile.

 Behold the anatomy of the finest fishing hoodie and make the Whitewater Rays Performance Hoodie your next don’t-leave-home-without-it piece of fishing gear.

Rays Performance Hoodie FEATURES:

  • Lightweight, breathable polyester for incredible stretch
  • UPF 50+ sun protection
  • Anti-microbial, moisture-wicking, & cooling treated to keep you fresh & cool when your body temp rises
  • Ergonomic 3-panel hood with a snap to keep it in place on the water
  • Built-in neck gaiter for sun protection and laser-cut holes for breathing



Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok Technologies®, OZ®, Blocker Outdoors®, Whitewater Fishing® Hardcore® Waterfowl and Tree Spider® brands. It also owns American Range Systems, manufacturer and distributor of the world’s strongest and safest bullet traps. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon AlloyTM and Cold Fusion CarbonTM technologies, which provide superior success in the field. ScentLok and Blocker Outdoors are pioneers in the hunting industry, which many credit with creating a market focused on superior scent control to get closer to big game.


 Jim Edlund

Traditions Media, LLC

[email protected]


 Steve Allie

Nexus Outdoors

[email protected]

Share this post:

Comments on "After the Eclipse"

Comments 0-5 of 0

Please login to comment