ICAST Success Guide:

Maximize Your Impact at the Industry’s Biggest Show

Every July, the fishing industry converges in Orlando for one of the most important events on the calendar: ICAST. Whether you’re a professional angler, tackle company, media outlet, or outdoor retailer, this is the place where connections are made, deals are struck, and reputations are built.

So how do you cut through the noise, stand out, and make ICAST count?

Here are a few proven tips to make the most of your time at the biggest show in sportfishing:

1. Go in With a Game Plan

ICAST is massive. Without a plan, it's easy to wander the show floor and miss crucial opportunities.
Before the show:

• Research who’s attending — brands, retailers, media, and key decision-makers.

• Schedule meetings in advance whenever possible.

• Identify your top 5–10 target contacts or companies and build your strategy around them.

2. Perfect Your Elevator Pitch

In a busy, high-energy environment like ICAST, attention spans are short. Whether you’re pitching your brand as a pro angler or showcasing a new product:

• Be clear about who you are, what you offer, and why it matters—in under 30 seconds.

• Lead with value: What problem do you solve? What unique perspective or exposure do you bring?

• Practice your pitch until it feels natural and confident.

3. Focus on Building Relationships, Not Just Transactions

ICAST isn’t just about handshakes and contracts — it’s about planting seeds.
Most deals start with a conversation, not a contract. Be intentional:

• Ask thoughtful questions.

• Show genuine interest in others’ businesses.

• Follow up after the show to continue the conversation.

Pro tip: Some of your best connections might happen in the hotel lobby, at dinner, or during after-hours gatherings. Be present and approachable.

4. Have Your Materials Ready

Don't get caught empty-handed. Come prepared with:

• Updated sponsor decks or media kits (digital and print)

• Business cards with social handles and contact info

• Product samples or prototypes (if applicable)

• QR codes linking to highlight reels, websites, or social proof

Make it easy for people to remember and follow up with you.

5. Leverage Social Media in Real Time

ICAST has eyes on it from every corner of the industry. Use it to your advantage:

• Share behind-the-scenes content, key meetings, or booth visits.

• Tag brands and attendees you meet with.

• Use official hashtags like #ICAST2025 to boost visibility.

This isn’t about showing off — it’s about showing up.

6. Listen More Than You Talk

It’s tempting to sell, sell, sell. But some of the smartest moves at ICAST come from listening:

• What are companies looking for this year?

• What challenges are retailers facing?

• What’s trending in product innovation or consumer behavior?

Use what you learn to refine your approach, both at the show and beyond.

7. Follow Up Like a Pro

After the show ends, your real work begins. Within a week:

• Send follow-up emails thanking people for their time.

• Reconnect with anyone who showed interest in working together.

• Offer a next step — a call, a sample, a meeting, a proposal.

Your follow-up will determine whether a handshake turns into a sponsorship, collaboration, or long-term relationship.

Final Thought:
ICAST is where most pros make their deals — but it’s also where reputations are shaped and future seasons are won. Prepare intentionally, present confidently, and follow through with professionalism.

Make your time in Orlando count.