How to Make Your Current Fishing Sponsors Happy Mid-Season 

The tournament season is in full swing, and between early mornings on the water and late nights prepping gear, it’s easy to let sponsor relations slip through the cracks. But if you want to build lasting sponsorships and increase your chances of renewals (or even bonus support), *now* is the perfect time to check in and show your fishing sponsors you're delivering value.

Here are five mid-season moves every angler should make to keep fishing sponsors happy:

1. Send a Mid-Season Update 
Fishing sponsors appreciate knowing how things are going. A short email or PDF with a few highlights—like your tournament results, social media impressions, event appearances, or media coverage—can go a long way. Include photos or video clips if possible.

**Pro Tip:** Make it about them. Mention how their product or logo was featured or how you've been promoting their brand.

2. Show Off Their Gear on Social Media 
Even if you did a big post at the start of the season, keep that momentum going. Feature their products in use on your boat, in your tackle setup, or during tournament prep. Tag them directly and even explore adding them as a collaborator or tagging products.

3. Give Them a Shout-Out in Interviews or Live Feeds 
Anytime you're on camera or doing a recap video, be sure to name-drop your fishing sponsors when relevant. It's additional exposure for them—and shows you’re a committed partner.

4. Ask If They Need Anything From You 
A quick phone call or email asking, “Is there anything I can do to support you this season?” might lead to great opportunities. They might need product photos, social media mentions, or help promoting a new product.

5. Start the “Next Season” Conversation Early 
Don’t wait until the last tournament to talk about renewal. A quick check-in around mid-season helps clarify expectations and sets the stage for continued partnership next season.

**Final Thought:** 
Strong fishing sponsorships are built *during* the season—not just when contracts are signed. Consistent communication and visible support are the best ways to ensure your fishing sponsors feel like true partners.

Stay proactive, stay professional, and stay grateful. Tight lines and strong partnerships!